15 Best Online Shopping Sites In India For Clothes: Online Fashion Stores (2023)

From tops to dresses to lingerie, from men’s to women’s wear, here are the best online shopping sites in India for clothing. Which one is your favorite?

India is one of the world’s fastest-growing online shopping markets. And when it comes to fashion, we all love to do online window shopping! From comparing prices to checking out latest collections, online shopping has become much a pass time for most.

15 Best Online Shopping Sites in India for Clothes

To look your most fashionable self for a casual brunch, a little girl time or a festive soiree, we’ve picked out the best online shopping sites in India you need to gets your hands on. Bringing fashion to the world with just a click, here are some of the best digital fashion stores in the country every girl needs to try!

Myntra

Myntra has been around since 2007 and has gained its lovers through the years. They sell menswear, women’s wear, kid’s wear as well as home and living. Myntra clothing collection is just the right one for the Indian market. They are host to a ton of top brands, making their customers find all the brands on one website. This is the reason Myntra is one of the top 10 online shopping sites in India.

Their premium clothing and products with an affordable price tag or a slash down of prices through offers is just what everybody looks for. If you’re looking to stock up for any occasion then their end of reason sale is to mark your calendars for. It’s also one of the best online shopping stores in India for clothing with cash on delivery or card on delivery option.

Amazon

It’s all in the name, A – Z. Needless to say, Amazon is surely everybody’s go-to website from birthday decor to gadgets and what not. They are a host to a million brands and dealers. They have products both mediocre and expensive, depending on the product.

Being a prime member of Amazon, I have absolutely enjoyed every shopping experience with them. I have ordered earrings, floor mats, organization boxes, mobile phone, facial trimmer, and a few other things. Their delivery is unshakable it reaches you exactly in a day’s time. One thing to note is the reviews. The reviews matter a lot, so make sure you look into those before you place your order. I have never had the chance to cancel or return any order.

Lately, Amazon has been big on fashion shopping, increasing their collection and the number of brands on their site. With popular brands like Nike, Levi’s, Benetton and beauty brands like L’Oreal, Maybelline, and many more, Amazon has become one of the best online shopping sites in India for clothing. They have apparel, accessories and makeup in every price range, and for men, women and kids. If you’re looking for something particular, Amazon can be your first choice for looking it up.

Shein

Shein is practically the apple of every shopaholic’s eye. If you ask me, “What are the best sites for online clothes shopping in India?” I’d definitely have to start with Shein. This website is very new to India but quickly scooped popularity already.

It specializes in womenswear, menswear, home decor, accessories, kidswear, beauty and lingerie. One of the prominent catch is that it also carries plus sizes which is a boon for heavy girls. The collection is all about the IT Girl, Girl Next Door, Party Girl and Boss Girl fashion. And for menswear they are up-to-date on the latest trends like K- pop trends, nautical stripes, tropical prints and also some classic polo neck tees.

It takes almost a months time to deliver and not the most convenient when it comes to tracking your order. Their ideal plan to draw their customers is to plan up a sale every couple of days. Also, some of their clothes fit differently on the model than they do on us, plus their fabric quality is sometimes questionable. So it’s definitely a choice for fast fashion, not for investment pieces.

Ajio

Reliance’s online fashion venture Ajio stays true their claims. Launched in 2016, this 3 year old fashion brand has the freshest and young gen pulling, Indie collection right from jumpsuits, wrap dresses to sarees and dupattas for women and smart casuals like T-shirts, shorts and also Indo-western kurtas under menswear. The price range is quite affordable but they also stock some premium suits and dresses to cater to a wider variety.

My shopping experience with Ajio has always been a comfortable one. I always lean towards modest simple styles for work and Ajio never fails to disappoint me. Right from fabric to size and delivery, it’s a complete package.

Jabong

Jabong has been around for many years now, and has become a fashion destination for most online shoppers. With the best of latest trends, Jabong is definitely one of the websites to be on. They’ve got it all from home decor, to clothing for men’s, women, kids wear, toddlers’, makeup, lingerie and accessories. That’s why Jabong is one of the most visited online shopping sites for clothes. A lot of people lean towards this site for fashion mostly. They have something for people with every budget. With brands like Gap, Biba, UCB, quality is not a problem.

Shoppers Stop

Shoppers Stop is one of the long established websites. It has some of the latest brands available in the market like Steve Madden, Aurelia, W, Vero Moda along with some of the classics such as Levi’s, Benetton and more. Their racks are filled with pieces just right for the city girls and guys ranging from basic tees to cocktail dresses, simple work-wear kurtis to embroidered salwaar suits. They also carry a wide range of high-end perfumes, bags and a carefully chosen kitchenware and home decor. Their range of kids clothing is so nice curated that it’s one of the best choices for every birthday.

I’ve loved my every shopping trip to SS. Ever since I was younger, it’s been my first choice to pick up something to wear on all my special occasions, to now where we follow the tradition for my nieces.
Tip: Their sale every season gets better during the weekends.

Pernia’s Pop-Up Shop

PPUP is certainly the most sought after luxury Indian wear websites. With exclusive picks from over 500 designers all over the country, they leave you hungry for more. With ethnic wear by some of the top Indian fashion designers, Pernia’s Pop-Up Shop is one of the 10 best online clothing stores for women, especially for Indian wear.

Started off as a fashion stylist and entrepreneur, Pernia Qureshi stepped foot into the online shopping space by launching this website in 2012. Their collection consists of everything you might need to prettify yourself on weddings and ethnic functions, from dresses to shoes and jewelry, making it one of the best online shopping sites. They’ve also got vacation looks and outfits for special occasions under their roof. So it’s just the end to all your shopping needs for semi-formal or festive events.

Koovs

One of the best online shopping sites with its unstoppable styles and offers, Koovs has got to be The One website to turn yourself into a fashionista/trendsetter. It’s one of the top fashion shopping sites in India for women’s clothing. Having started in 2012, it got most of the attention only a couple years back, bringing runway fashion styles at affordable prices to both men and women. They hold some top brands like Adidas, Only and some in-house brands like New Look, South Beach, Zebba and Cai to name a few of my faves along with their own brand Koovs.

Their collection contains a combination of edgy, fun, feminine, sporty and quirky pieces to add to your wardrobe. Koovs has been my favorite go to shopping website for a few years now. Their sale is something to always look out for. The quality, delivery, return policy and most importantly, styles are what keep the website on every fashionistas’s radar.

Zivame

Offering confidence, comfort and choice, Zivame is the intimate wear website that was launched in 2011 and has been one of the best online shopping sites ever since. The site offers plenty of brands including Jockey, Triumph, Enamor and also hosts their in-house label of lingerie and active-wear. Their designs vary to suit the comfort of every Indian woman.

My first experience with Zivame was when they were having a sale, which is one of the prominent points of their site. With their bra size calculator, you can simply double check your size if you already know it. The products are definitely of very good quality for the price.

Perfect for college goers and for somebody who is looking for some good quality lingerie within a budget. For somebody who was very skeptical about ordering undergarments online without a trial, it was a good start and they earned themselves a loyal customer base ever since.

Lifestyle

No matter what you’re looking for, they have it all. Lifestyle has been around for long, since 1999. They are host to all the brands – mediocre and premium. That’s why it’s one of the best online shopping sites in India if you’re looking for a mix of brands and budgets. They cater to a very wide range of customers.

Their collection is very current and is surely going to fill your wardrobe with the latest trends. They have everything, right from makeup to clothing and everything in between. Lifestyle hosts menswear, womenswear and kidswear, a wide variety in under each category. Some of the brands they have include Giordano, Ginger, Nike, Maybelline and Clarins, to name a few.

Their stores are located in almost every mall, so I really don’t use much of the website. The lingerie section is definitely a must visit for every girl, I would say. Also check out the small makeup tools and other knick-knacks, both online and in stores, at the billing counter, which is something one cannot resist from picking a thing or two.

Clovia

If it’s lingerie shopping you’re thinking about, Clovia is best online shopping sites in India. It has been making a mark on every girl’s lingerie list. Entering the internet world in 2015 with a lot more variety to offer than just bras, Clovia has got every girl’s needs covered from lingerie to wedding intimates and maternity wear. They have some of the most affordable range of bras starting from 799 for 4 bras. These combos are quite the highlight on their website.They also have a magazine section their website that educates its customers about the products with articles, such as what to wear with what, how to pick the right size, etc. It’s one of the top choices for online shopping in India for lingerie.

Jaypore

Having everything ethnic, Jaypore is a website for Indian made that started in 2013. They carry beautiful kurtas, salwar suits, scarves, sarees, bed linens made out of sustainable fabrics like ajrak, kalamkari, khadi, etc. They also have accessories to complement their collections and silver jewelry with precious stone settings. Under menswear, they have the staples like kurtas, trousers and jackets. The website also carries kidswear, but the collections seems to be quite limited with not many options to choose from. They are very moderately priced, and that’s why Jaypore is also one of the best online shopping sites for daily ethnic wear.

The Label Life

The Label Life is a fashion website with exclusive pieces picked by the Bollywood style trio – Susanne Khan, Malaika Arora and Bipasha Basu. This website was started in 2015 and has been a go-to online destination for a lot of modern women. They carry home decor, fashion and accessories with up-to-date trends.

The price range is slightly on the higher range to do justice to the kind of pieces they present. Plus, with a visitor-base lesser than our magazine, the only reason they’re on this list is because they’re celebrity-associated. And maybe with time, their popularity and/or value will increase.

The website consists of collections curated for specific genres like workwear, weekend edit, power dressing, mommy and me etc., which makes it quite easy to look into what you really want. Overall it’s a good landing place for all things chic and tasteful.

To add to this list, also check out the websites of top fashion brands like Forever 21, Zara, etc. (see the article below). So we hope our list of the best online shopping sites in India for clothes was helpful. Please let us know below if you like to add any site to this list, or tell us about your best and worst experiences with these sites.

Ciao!

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